THE BRAND & MISSION
ESSENCE Communications is the tech-driven, commerce company dedicated to Black Women and inspiring a global audience of more than 24 million through diverse storytelling and immersive original content.
The company curated its Entrepreneur Summit with a digital experience to gather aspiring entrepreneurs, new and established business owners, side hustlers, and cultural leaders to explore how we navigate the road to wealth through ownership and economic advancement
THE REQUEST
In preparation for their virtual 2021 Entrepreneur Summit: Bossed Up Edition, ESSENCE and ESSENCE GU requested participation for the annual event as a Content Creator and Live Q&A Host.
The content desired would assist viewers in utilizing the best channels to secure funding, targeting funders, and alternatives to accessing capital. For the live host portion, attendees would need to be engaged, with questions answered throughout each segment.
PROJECT DELIVERABLES
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1-Minute video on the subject of Quick Tips to Prepare You for the Pitch
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Live Q&A Host to engage, answer questions, and keep Summit attendees informed
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THE RESULTS
Watch as Lashawn educates attendees after watching the "Making Yourself and Your Company Attractive to Funders" Conversation during the 2021 ESSENCE Entrepreneur Summit: Bossed Up Edition.
THE FEEDBACK
After the Summit, here is what the show runners had to say about the experience and content provided.
"You were on fire!!!!! AND I noticed you were doing double duty. I saw a few of your comments on Facebook as well. From your business hack video to your engagement on studios, we knew that we chose the right person for the job. We appreciate you and we’re grateful for your participation."
- G. Shea, ESSENCE Communications Experiential Director
"Lashawn, it was a pleasure to meet you and I was excited to get to see you in action engaging with everyone. You were terrific and your segment's energy was amazing! Thank you for helping make our event as great as it was."
- K. Cahoon, ESSENCE Communications Senior Experiential Product Manager
